From Joseph Silk's review of Science a la Mode and A Physicist on Madison Avenue in Science magazine, January, 1992.

How one longs to overcome the popular image of a physicist as a breed apart, a cold, calculating scientist incapable of communicating in layman's language, content to remain aloof and preoccupied with research, wherever it may lead. We all know of many individual exceptions, but surprisingly few have managed to communicate with the public by developing popular writing to the point where barriers are broken down. Tony Rothman is such a physcists who writes well and lucidly. His hallmark is a rare attention to detail combined with abhorrence of any hint of condescension and an emphasis on the lighter side of physics.